The below is the latest ad from Palm for its Pre smartphone:

A woman climbing a rock, with people in saffron robes dancing all around her, uplifting music in the background, as the voice intones: My life, like all of our lives, is made up of so many other lives…”.

Below is a collection of iPhone ads:

Notice a difference? One of them is full of vapid imagery, the other shows you in concrete terms what you can do with the device and why the device can do it better. Is this so difficult to grasp? That the user (consumer) is not an idiot looking for some sort of spiritual uplifting experience from a phone?