Business Week reports:

Cheap Chic

Fed up with the high prices urban kids pay for sneakers marketed by their basketball heroes, New York Knicks point guard Stephon Marbury is launching the Starbury One, a $14.98 sneaker he’ll wear on the court. Discount retailer Steve & Barry’s will make and sell the shoe, which is 1/12 the price of Nike’s $180 Air Jordan XX1. “Two hundred to buy a pair of sneakers,” Marbury says, “that’s groceries for the week.” He wants Starbury One’s low price to show kids how little it costs to make a high-quality sneaker. “History is going to say Stephon Marbury changed the game,” he says.

Lets see how it fares.